Case Study /005
2023

MAHINDRAExperience Centre

ClientMahindra Lifespaces
LocationMumbai, India
Scroll
IndustryResidential
RolesSpatial Design
Interactive
Walkthrough
ServicesTouch Wall
Smart Model
Curved Theatre
The Brief

Express Mahindra’s engineering rigour through a sales experience that feels assembled, not staged.

We treated the centre like a product showroom for a building — every interaction precise, every detail considered.

Engineering wall — site to suite.
Approach

Engineered to be read.

Visitors walk a sequence that mirrors how the building was designed — site, system, suite — each room a deeper section through the same idea.

Detail

Touch the system.

A central interactive table lets buyers compare units across orientation, view and price, then route a single chosen unit to the curved theatre for a final reveal.

Final theatre — chosen-unit reveal.

Every interaction is a small assurance — an engineering tell that the building behind it is just as considered.
Sparrow project lead
Credits
  • Strategy & ConceptSparrow Studio
  • Spatial DesignSparrow Studio
  • Interactive EngineeringSparrow Tech
  • Audio VisualIn-house, with partners
  • Build & InstallSparrow Production
Next Project

AMBUJA NEOTIABrand Centre

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