Case Study /006
2024

AMBUJA NEOTIABrand Centre

ClientAmbuja Neotia Group
LocationKolkata, India
Scroll
IndustryDiversified
RolesBrand Strategy
Spatial Design
Interactive
ServicesBrand Wall
Touch Tables
Immersive Theatre
The Brief

House a multi-decade, multi-sector group story under one roof — without choosing one chapter over the others.

We designed a brand centre that lets each business breathe individually while folding back into a single, recognisable house style.

Central spine into hospitality wing.
Approach

One house, many wings.

A central spine threads the visitor past five sector wings — hospitality, healthcare, real estate, education, agriculture — with the brand language switching tone but not voice as you move.

Detail

The house ledger.

A 24-foot interactive timeline runs the length of the centre. Touch any year and the surrounding rooms recompose to show what the group looked like at that moment.

Immersive theatre — group film.

It is not a museum and it is not a sales gallery. It is the group standing up to introduce itself.
Sparrow project lead
Credits
  • Strategy & ConceptSparrow Studio
  • Spatial DesignSparrow Studio
  • Interactive EngineeringSparrow Tech
  • Audio VisualIn-house, with partners
  • Build & InstallSparrow Production
Next Project

M3M CAPITALExperience Centre

View case study

See another
Story we’ve
Stepped into.