The 42 needed an experience as considered as the building. We built a centre that lets the city walk in first — and the tower follow.
We open with Kolkata — sights, sounds, the line of the river — and let The 42 emerge as the city’s next exclamation, not its replacement.
An 18-foot reactive skyline reacts to the visitor’s position — the closer you stand, the more the tower’s storey-level data steps forward.
Three-sided theatre opening sequence.
It is not a sales gallery. It is a love letter to Kolkata that happens to live inside The 42.— Sparrow project lead