A Connection to Innovation
Long before the launch, our studio had crafted a detailed architectural scale model of BKC — a precise rendering of the district's contemporary design, cultural rhythm and energy. We layered current technology into the build to make every plate and facade legible, never imagining the model would later sit alongside one of the most watched retail openings in the country.
At Apple, our mission is to enrich lives and empower people around the world.
Inspired Design, Shared Vision
The store's own architecture pays tribute to Mumbai's signature yellow-and-black taxi — a small, generous gesture that grounds a global brand in the city it has just joined. That kind of attention to place is something we recognised; it is the same instinct we follow when we translate a building into a model.
A Shared Commitment to Sustainability
Apple BKC is powered by solar and runs as a carbon-neutral retail space, free of fossil fuels on site. Those choices echo values our studio works toward in our own practice, and they reinforce the idea that a building can stand for more than its product.
Enriching Lives Through Innovation
Cook's framing of Apple's mission — enrich lives, empower people — lands close to the way we describe our own work. We build experiences that help people feel a place before they ever visit it, and that, in the end, is what a great store, a great model, and a great brand all try to do.